60-Day SEO Game Plan — Area Texas Realty & Management

The Foundation Weeks 1–4 • Setup, Audit, Strategy & First Content

Week 1 — Onboarding & Technical Audit

🔑

Access Collection & Setup

9 tasks

Collect GSC full permissions
Collect domain registrar access
Collect GBP ownership access
Verify all access works
Organize credentials in secure folder
Verify tracking
Verify conversion tracking
Create dashboards folder
Add UTM templates

📍

Google Business Profile Foundation

7 tasks

Verify business name matches website
Set primary category
Add keyword-rich description
Add services
Upload logo & cover photo
Upload office/team photos
Add geo-tagged photos

💻

Website Audit & On-Page Fixes

11 tasks

Audit headers (H1/H2)
Fix duplicate titles & metas
Optimize titles & metas
Check Core Web Vitals
Check internal linking
Improve internal links
Add CTA sections
Add FAQ schema
Optimize all pages
Submit missing pages to GSC
Prepare audit summary

Week 2 — Content Strategy & Service Area Pages

📑

Topical Map & Content Strategy

6 tasks

Identify content clusters
Build topical map
Competitor content gap analysis
Create pillar & supporting plan
Approve pillar topic
Approve supporting topics

📌

Service Area Page Buildout

7 tasks

Choose initial service areas
Confirm service area
Create SAP outlines
Write SAP copy
Optimize with keywords
Add schema
Add internal linking

⭐

Review System Setup

7 tasks

Build review automation workflow
Create email/SMS templates
Generate QR code
Install review widget
Add email lists
Create rotation schedule
Send local GHL form to the client

Week 3 — Growth Signals, Outreach & Citations

📈

GBP Growth Signals

8 tasks

Post weekly GBP post
Upload additional photos
Create Q&A
Add products/services
Add new Q&A
Update products/services
Add UTM to website link
Track heatmap baseline

🔗

Local Link Outreach

5 tasks

Build Chamber of Commerce list
Build sponsorship list
Send first outreach wave
Track replies
Prepare for publishing

📚

Backlink Strategy

4 tasks

Analyze competitor backlinks
Identify link gaps
Build backlink strategy doc
Prepare outreach list

📎

Citations & NAP Cleanup

6 tasks

Audit existing citations
Fix inconsistent listings
Add niche citations
Add city directories
Match NAP to GBP
Add Chamber listing

Week 4 — Content Production, Optimization & Launch

✍

Content Production & Publishing

6 tasks

Write pillar article
Write supporting blogs
Optimize for SEO
Add internal linking
Publish on website
Adjust workflow

⚡

Advanced Website Optimization

5 tasks

Improve loading speed
Improve UX
Fix layout shift issues
Improve conversions
Add structured data

🚀

Review Blastoff Campaign

3 tasks

Send blastoff email
Send reminder follow-up
Track reviews

📊

Reporting & Strategy Video

5 tasks

Update KPI dashboard
Prepare monthly SEO report
Record strategy video
Send report to client
Prepare month 2 roadmap

Phase 2 Begins

The Build Scaling Content, Links & Reviews

Baseline Tasks & Client Communication

💬

Monthly Kickoff & Rollover

5 tasks

Confirm client month has officially started
Review previous month tasks and rollover items
Check for any new website changes or issues
Confirm no tracking or GBP issues occurred during month rollover
Email client for updates or new requests

Content Production & Publishing

📝

Blog & Content Pipeline

8 tasks

Review content performance from previous month
Approve topic for blog post
Write 4 long-form blogs (1,000–1,500 words)
Optimize blog with internal linking and keywords
Add FAQ schema to blog
Publish blog to website
Update sitemap and submit blog URL to Google Search Console
Add blog to GBP Posts as “What’s New”

Backlink Acquisition & Citations

🔗

Link Building & Authority

9 tasks

Review backlink progress from previous month
Find competitor links using Ahrefs and evaluate opportunities
Build competitor links if quality sources are found
Link client on premium Local/Niche websites
Verify anchors are branded, topical, and natural
Audit existing citations for consistency
Fix incorrect citations
Build 5–10 new local or niche citations
Submit new citations for indexing

Review Campaign & Monthly Reporting

⭐

Review Generation

5 tasks

Ask client for new tenant/owner emails for review campaign
Add new contacts to review automation
Send monthly email review campaign
Send monthly SMS review campaign (if enabled)
Check review growth on GBP

📊

Monthly Reporting Package

4 tasks

Prepare KPI screenshots (rankings, leads, traffic)
Prepare monthly report
Record monthly update video
Send client monthly reporting package on billing date

Month 3+ — The Momentum

After the foundation is set and the first full cycle is complete, we shift into compounding growth mode.

Content Scaling

Publish 4+ blogs/month targeting new keyword clusters. Each post supports the pillar strategy and builds topical authority in the Houston PM market.

Backlink Growth

Continue building local and niche-relevant links monthly. Target Houston-area businesses, real estate blogs, and home service companies for maximum local authority.

GBP Dominance

Weekly posts, fresh photos, Q&A updates, and consistent review generation to maintain and improve Map Pack rankings across Houston service areas.

Monthly Reporting

Full dashboard report + Loom video walkthrough every month on your billing date. Rankings, traffic, leads, and a clear game plan for the next 30 days.